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How to Bring a Food Product to Market
All your friends tell you that you make the best strawberry jam they have ever tasted. But how do you know your hobby is ready to compete with the other preserves on the grocery shelf? “You need to do a competitive analysis of who is already out there and how your product is different,” says Barbara Lang, a consultant and author of From Restaurant to Retail. “People are often very naïve and …
F4F-3 Grumman Wildcat ‘peanut’ scale
