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Guangzhou Chaozhou Guxiang is committed to the health development of the Ceramic Industry
Filed Chaoan Guxiang, people will think of ceramic, Ceramic brand introduced, people talk about the "first city in China, sanitary ware," the iconic piece of Guo Ziha, the gold content very high calling cards "to the beautiful baked Chaoan embodiment Guxiang City, the city government appointed working group of people is difficult, but Chaoan also witnessed Guxiang OEM production to develop their own brands to the formation of a regional trip marks.
In recent years, Chaoan Guxiang to build prosperous, civilized and harmonious Guxiang aim to establish industry-li City, stronghold of the brand, technology and quality of Wang Zhen shangxingzhen development strategy, bigger and stronger specialized industry, and gradually expanded the city "China Ceramic Sanitary first" influence on the strengthening of regional economic development, urban planning and management efforts to increase and gradually improve urban facilities, and create a good investment environment and raise the level of the provincial town of the regional centers, economic enterprises and social development of the city show sustained momentum, fast and healthy development. This year, January to September, industrial output value 2.636 billion yuan, 38.6% Bi Zeng, including health value ceramic production of 1.755 billion yuan, up 39% Bi Zeng, ceramic, or U.S. $ 31.37 million export value, 28.8% Bi Zeng.
Feature industry achieved remarkable results in
When people are increasingly aware of the brand-building in the importance economic life, Chaoan Guxiang in building brand has been news of success, in 2004, China Building Sanitary Ceramics Association, the city received the "sanitary ware in the Chinese city" title last year, China Building Sanitary Ceramics Association, the city granted "Pottery first city in China and bathrooms" title, the city Guxiang to play a regional brand, bigger and stronger the property industry began to take shape.
Guxiang Town, Chaoan a total of more than 390 sanitary ware companies, of which over 64 companies scale, with the furnace 13,000 meters cubic, Nissan, 45,000 sets of sanitary ware of almost 13 million pieces of sanitary ware, sanitary ware, the country of production annual total, approximately 40%, the city received more than 20 provincial and ministerial level for more than the company awards certificates of product or promotional 80 companies of the product through the ISO9000 international management quality certification system, sanitary ceramics reached more than 400 trademarks, patents, 98 products, two products companies products are classified as provincial famous brand, two companies famous brand was rated R, three companies provincial high-tech business, two companies have been certified for exports to the U.S., more than 20 products the company state provincial or ministerial above awards or certificates of promotion.
The brand to create a solid advance
Year after year, the Guxiang Chaoan and business directory to establish brand awareness, and fight for famous marks marked activities in the city from top to bottom to form cultivated brand, to develop the brand, brand commercial, promotion, brand, good atmosphere, multi-shot "singles champion to the winery to Guxiang brand team title."
One hand, actively guide companies to strengthen management standard, growing trade name require companies to establish their ceramic own brand, brand. At the same time, actively pursue and obtain "the first city in China ceramic and facilities" of the brand, and increase regional efforts branding, through the publication of "first city in China ceramic sanitary, special issue, using some of the trade fairs most famous trade fairs, as well as newspapers, magazines, television, Internet and other media advocacy to increase the visibility of market town and business reputation.
On the other hand, is also actively encouraging firms to declare a provincial title of famous products trademarks and brand names, brand names marked increase in the number of provincial level, and guide to the famous brand names at the provincial level have been checked and the brand in China companies to declare China the title of well-known trademarks, brand names in China, and strive to marked progress was made, and strive to build a swimming pool on the market have a greater influence on the corporate brand. Currently there is a registered trademark of the city to over 300, in which "Europe and the" Fall United States, "Cheong Europe", "Euro", "Camilo", "United States", "Only Ya-Ni", " raffle "," United States long "," Dream "good," Makino ", etc more than 30 brands enjoy high reputation in the market.
Support measures in place to guide
In the market competition becoming increasingly fierce, in difficult trading environment, guidance and support for enterprises bigger and stronger, becoming Guxiang Town, the city commissioned the work focus in recent years. About the Author
I am a professional editor from
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